The Trump administration has invited greater than 30 social media influencers to cowl the Military’s 250th anniversary parade Saturday in Washington, The Washington Occasions has realized.
Administration officers say counting on content material creators, podcasters, vloggers and different influencers will assist deliver the parade to the growing variety of People who don’t observe conventional media shops.
It’s an extension of President Trump’s aggressive effort to succeed in out to social media stars through the 2024 election, which helped him make inroads with younger voters, significantly younger males. Mr. Trump received males aged 18 to 29 within the election to assist catapult him again to the White House.
The influencers overlaying the parade embrace:
• Dylan Web page, a TikTok content material creator often known as “Information Daddy.”
• Benny Johnson, a conservative political commentator and YouTuber.
• Jack Posobiec, a political commentator on X.
• Tim Kennedy, a former U.S. Military Particular Forces soldier and blended martial arts fighter who’s now a political commentator.
These influencers every have tens of millions of followers.
“The Military’s 250th Birthday Parade will likely be a historic celebration of patriotism, sacrifice, and America’s power. The occasion will embrace a dwelling timeline of the U.S. Military’s historical past, a cutting-edge army showcase and a shifting reenlistment ceremony,” White House deputy press secretary Anna Kelly instructed The Occasions.
What’s simply as necessary, she stated, is who will likely be watching.
“As a part of the president’s efforts to succeed in new audiences, People will be a part of historical past by watching wall-to-wall protection on social media from their favourite influencers,” stated Ms. Kelly.
The social media stars could have unique behind-the-scenes entry, aerial views, and frontline interviews with troopers, veterans and Military management. They may also assist present wall-to-wall protection of the parade from the opening procession to the reenlistment ceremony, aiming to deliver People throughout the nation to the center of the celebration, one other official stated, describing the distinctive entry to be supplied.
Viewers additionally will be capable of tune in to the parade in Washington from their properties or collect with communities and observe alongside by way of stay social media feeds utilizing #Army250.
The occasion will likely be Washington’s largest army parade in many years, that includes hundreds of marching troopers, rows of tanks, parachute jumps and flyovers. It follows a yearslong push by Mr. Trump to host a army parade after he witnessed one throughout a visit to France.
The festivities coincide with Mr. Trump’s 79th birthday. Nonetheless, planning for the parade started underneath President Biden.
The parade is being billed as a patriotic celebration of the Military’s legacy and a name to encourage the following era of service-minded People. It’s going to spotlight the braveness and sacrifice of veterans, active-duty troopers, wounded warriors and Gold Star households.
“It’s a second to replicate on 250 years of service to the nation — and categorical our gratitude as one united nation,” the official stated.
Mr. Trump’s 2024 marketing campaign technique broke new floor by embracing a robust mixture of digital partnerships and focused social media messages that resonated throughout conventional and nontraditional platforms. The strategy enabled him to dominate the digital media panorama and spend much less money and time on standard marketing campaign strategies corresponding to business promoting.
A examine from Pew Analysis Heart analyzed greater than 150,000 posts from 500 information influencers revealed within the run-up to the election. The examine discovered that influences talked about Mr. Trump and his opponent, Vice President Kamala Harris, equally, however their posts had been overwhelmingly extra favorable to him than to Ms. Harris.
Mr. Trump has continued that outreach to nontraditional media since returning to the White House. So-called “new media” shops, influencers and podcasters had been invited to use for press credentials and take part in press briefings. White House press secretary Karoline Leavitt added a seat within the briefings for influencers, podcasters and different news-related content material creators. The particular person on this seat is at all times known as on first.
