Duo, the owl mascot that reminds customers of the Duolingo app to do their language classes, is “lifeless,” the corporate introduced on social media Tuesday.
“It’s with heavy hearts that we inform you that Duo, formally referred to as The Duolingo Owl, is lifeless. Authorities are presently investigating his explanation for demise and we’re cooperating totally. [To be honest], he in all probability died ready so that you can do your lesson, however what do we all know,” Duolingo wrote in its preliminary announcement.
The corporate additionally requested that folks respect the privateness of popstar Dua Lipa, presumably as a result of similarity between her title and Duo’s. Ms. Lipa has not posted something in recognition of the advertising and marketing stunt on her social media accounts.
In a follow-up submit, Duolingo posted an “in memoriam” graphic for “Duo Keyshauna Renee Lingo,” with a lifespan of 1000 B.C. to 2025 A.D., asking that as a substitute of flowers, “mourners” ought to do a Duolingo lesson.
The corporate then stated in a reply that it was investigating an unspecified particular person named Jimmy.
“It’s with nice sorrow that we announce the passing of our beloved mascot, Duo the Owl. For years, he tirelessly reminded hundreds of thousands to do their language classes—generally with mild nudges, generally with sheer, unhinged persistence. However even probably the most relentless of birds can solely take a lot,” an organization spokesperson instructed Advert Age.
Tuesday’s social media stunt shouldn’t be the primary time an organization has axed its mascot. In 2020 forward of Tremendous Bowl 54, Planters killed off its iconic Mr. Peanut, 104 on the time, in a teaser exhibiting him falling off of a cliff and getting caught in an explosion.
The corporate’s Tremendous Bowl advert then confirmed folks at his funeral and the introduction of a resurrected child model of the mascot, in accordance with Advert Age.
Mr. Peanut was returned to maturity in 2021.
